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The New Hype: “We Do It With ML”

The world needs more engineers and fewer push-button operators

2 min readMar 23, 2024

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There’s a graphic on the Internet that says, “What’s the difference between AI and Machine Learning?” Ans: AI uses PowerPoint, and ML uses Python.

I often get contacted by start-ups and innovators asking if I can join their company — especially if they are looking to raise money. Many have great ideas and methods that truly advance their fields, but quite a few are now appearing with “we do it with machine learning”. This, to me, is equivalent to the many start-ups who have in the past said, “We do it with blockchain”, but had no real foundation on why they actually used blockchain.

Basically, the digital trust industry suffered from charlatan claims around cryptocurrency and blockchain, and, luckily, blockchain is now mainly used for great applications that really need its core strengths (immutability and trustworthiness). The argument that the PKI infrastructure was flawed and replaced by blockchain was always a sound reason for using blockchain. But not all the “enabled by blockchain” hype.

In most cases, ML just seems like a magic wand to solve any problem, and where there is a lack of real understanding of what the problem is and why it can be solved with ML. To defeat the laws of mathematics and…

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Prof Bill Buchanan OBE FRSE
Prof Bill Buchanan OBE FRSE

Written by Prof Bill Buchanan OBE FRSE

Professor of Cryptography. Serial innovator. Believer in fairness, justice & freedom. Based in Edinburgh. Old World Breaker. New World Creator. Building trust.